Bachelor of Business Administration (Hons.) (Marketing Management) at Multimedia University (MMU)

Course Overview

The Bachelor of Business Administration (Hons.) in Marketing Management at Multimedia University Malaysia is a three-year program that focuses on marketing management and communication. The curriculum emphasizes international marketing, strategic thinking, public speaking, and analytical thinking. Graduates are prepared for roles such as marketing executives, brand managers, market researchers, advertising professionals, and digital marketing specialists. Pass Foundation/ Matriculation studies with at least CGPA of 2.00 from a recognised institution. For other qualifications and certificates (e.g., UEC, Foundation, STAM, etc..) please contact our educational consultants or submit your application for Admission assessment. Marketing executives, industrial marketers, product development managers, business and marketing strategists, service quality experts, and customer relationship managers.