
Taylor's University
Since its establishment in 1969, Taylor University has been providing world-class education and has become the benchmark for other private higher education institutions in Malaysia. Taylor is proud to provide a comprehensive education, which not only brings outstanding academic achievements but also produces graduates with qualities that are popular in the global market. Industry-related learning activities and industry-related courses work closely with related industries and are widely included in all higher education courses. Taylor’s University has been developing and implementing innovative teaching methods related to 21st-century learners to ensure that its students can take advantage of the best educational experience. The university’s pedagogy focuses on cultivating graduates with overall balance; this is done by enhancing the curriculum, expanding industry cooperation, and experiential learning programs
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Course Overview
The Bachelor of Business (Hons.) in International Business and Marketing is designed to provide students with a comprehensive understanding of core concepts, practices, and techniques involved in conducting business globally. The program places a strong emphasis on marketing functions within organizations that have international operations. The ultimate goal of the program is to cultivate graduates with an innovative mindset. These graduates will be able to perceive dynamic business environments as opportunities and will be equipped to make strategic marketing decisions in such contexts. SPM/ O-Level with Pre-U/ Foundation Pass SPM/ O-Level or equivalent to 5 credits (including a pass in Mathematics and English) for an entry with pre-university/ foundation qualification (except for UEC). For other qualifications and certificates (e.g., Foundation, STAM, etc..) please contact our educational consultants or submit your application for Admission assessment. Brand Manager, Business Consultant, Customer Service Manager, Entrepreneur, Foreign Trade Consultant, Import & Export Manager, International Trader, Marketing Communication Manager, Product Manager, Sales Manager.
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To get Bachelor Of Business (Honours) In International Business And Marketing