
Taylor's University
Since its establishment in 1969, Taylor University has been providing world-class education and has become the benchmark for other private higher education institutions in Malaysia. Taylor is proud to provide a comprehensive education, which not only brings outstanding academic achievements but also produces graduates with qualities that are popular in the global market. Industry-related learning activities and industry-related courses work closely with related industries and are widely included in all higher education courses. Taylor’s University has been developing and implementing innovative teaching methods related to 21st-century learners to ensure that its students can take advantage of the best educational experience. The university’s pedagogy focuses on cultivating graduates with overall balance; this is done by enhancing the curriculum, expanding industry cooperation, and experiential learning programs
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Course Overview
The Bachelor of Mass Communication (Honours) in Advertising and Brand Management Program at Taylor's University Malaysia prepares students to learn creative strategy for advertising and brand management to meet the increasingly challenging market demands. The program is designed to provide students with a comprehensive skill set, techniques, and theoretical knowledge in creating, designing, and strategically addressing real-world advertising challenges. Students will learn to develop effective solutions to enhance visibility for organizations and their brands. The program offers hands-on training using industry-relevant equipment and software, allowing students to gain practical experience in both the creative and managerial aspects of the advertising industry. Sijil Tinggi Persekolahan Malaysia (STPM) CC For other qualifications and certificates (e.g., Foundation, STAM, etc..) please contact our educational consultants or submit your application for Admission assessment. Integrated Marketing Communication Specialist, Campaign Director, Branding Specialist, Brand Developer, Social Media Specialist/Coordinator, Customer Engagement Associate, Copywriter, Creative Director, Production Designer, Media Buyer/Planner, Web Designer, Traffic Manager, Digital Content Creator.
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