
Taylor's University
Since its establishment in 1969, Taylor University has been providing world-class education and has become the benchmark for other private higher education institutions in Malaysia. Taylor is proud to provide a comprehensive education, which not only brings outstanding academic achievements but also produces graduates with qualities that are popular in the global market. Industry-related learning activities and industry-related courses work closely with related industries and are widely included in all higher education courses. Taylor’s University has been developing and implementing innovative teaching methods related to 21st-century learners to ensure that its students can take advantage of the best educational experience. The university’s pedagogy focuses on cultivating graduates with overall balance; this is done by enhancing the curriculum, expanding industry cooperation, and experiential learning programs
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Course Overview
The Bachelor of Mass Communication (Hons) in Public Relations and Event Management Program at Taylor's University Malaysia offers students a comprehensive understanding of public relations and event management, Students gain in-depth knowledge in all aspects of planning and promotion, especially in the digital age. This program aims to produce communication strategists who can elevate organizations' image and competitiveness through integrated PR plans and event campaigns. Students are encouraged to think critically, explore creative ideas, and consider multiple perspectives. Pass SPM//O-level or equivalent with 5 credits including English for entry with pre-university / foundation qualification (Except for UEC). For other qualifications and certificates (e.g., Foundation, STAM, etc..) please contact our educational consultants or submit your application for Admission assessment. Campaign Director, Corporate Affairs Manager, Corporate Communication Manager, Event Manager, Public Relations Consultant, Fashion Event Coordinator, Wedding Planner, Public Relations Manager, Publicist.
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To get Bachelor Of Mass Communication (Honours) In Public Relations And Event Management